“Eat extra rice!” Thai officers are telling the country’s youth.
The Thai Commerce Ministry desires younger people to eat more rice. The ministry launched a campaign after a study showed that Thailand’s consumption of rice had fallen.
The department launched the “Thai Kids Enjoy Thai Rice” roadshow, visiting 10 faculties and weekend markets, Nation Thailand reported yesterday. The Thai Rice Entrepreneurs Association showcased rice-based merchandise and demonstrated tips on how to put together primary meals. It also offered information on completely different rice varieties and their nutritional properties.
Hilarious displayed new rice varieties, including Thai riceberry or colored ‘Khao Kam.’
The Deputy Director-General of the Department of Internal Trade, Udom Srisomsong, said that rice consumption among Thais dropped from 100 kilograms per particular person per yr to seventy two kilograms per particular person per year in 2018. He mentioned that in Bangkok, consumption dropped to only 50 kilograms per person per year.
The president of the Thai Rice Entrepreneurs Association, Yongyut Pruekmahadamrong, mentioned the new venture aimed to coach Thai kids on the advantages of domestically grown rice varieties. He said…
“Young individuals are urged to eat more rice with vibrant colours.”
The honourary president of the association, Somkiat Makkayathorn, praised Thailand’s jasmine rice. He said…
“Thai jasmine rice is primary on the earth for its taste, aroma and softness. Thai riceberry or coloured ‘Khao Kam’ is packed with antioxidants that strengthen the body.”
Somkiat added that consuming Thai rice was important for preserving Thai culture for future generations.
Thailand’s rice industry has been dealing with some challenges lately.
In September final year, the Thai Rice Exporters Association said that Thailand wants new breeds of rice to compete within the global rice market. The association’s former president, Charoen Laothamatas, mentioned that Thailand tends to set its rice costs too high for its high quality, which is why the country’s rice export quantity has continued to drop. He noted that in his 40 years working in the rice trade, he has not seen Thailand develop any new rice breeds..g