The personal laptop (PC) market in Thailand is predicted to broaden by 7.9% this year, pushed by the increasing demand from companies in search of digital transformation, according to IDC Thailand’s market analyst. The first quarter of 2023 saw the market contract by 20.3% year-on-year, however it experienced a 12.9% growth quarter-on-quarter due to consumer spending by way of the government’s “Shop Dee Mee Kuen” scheme.
Discount , a market analyst for gadget analysis at IDC Thailand, referred to the IDC Worldwide Quarterly PC Device Tracker, which indicated that Thailand achieved 566,000 unit sales in the first quarter. The client segment led the decline, with shipments dropping 31.1% year-on-year to 339,000 items.
IDC Thailand said that vendors have been concentrating on lowering channel inventory since last yr, following the lower in demand after the pandemic. Most market gamers efficiently lowered their stock to under 14 weeks of stock, enabling them to extend the sell-in of recent gaming notebooks with the newest generation of graphic cards. The Shop Dee Mee Kuen scheme additionally helped revive consumer demand.
In the primary quarter, the industrial phase skilled a 4.1% year-on-year progress and a 5.2% sequential progress, reaching 226,000 unit sales. This growth was attributed to public sector spending previous to the May election and huge enterprises, notably in the banking sector, investing in PC renewals, security, and information transformation.
Regarding the top-five market share in the first quarter, HP Inc secured 18.5% due to its advertising marketing campaign, which helped manage inventory and boost new shopper shipments. HP also closed a quantity of deals within the public sector and a very massive business segment. Sneak peek ranked second with 17%, nevertheless it took the lead in the business market due to multiple wins within the public sector and enterprise segment.
Asus secured third place with a 15.8% share and maintained its place because the market chief within the shopper market. The firm benefited from launching new gaming units, which helped it lead branded gaming notebooks within the first quarter of 2023.
Dell Technologies ranked fourth with a thirteen.1% market share. Despite most of Dell’s projects being delivered within the earlier quarter, it was one of many few brands to point out year-on-year progress in business notebook shipments because of a number of deals within the corporate market.
Acer Group claimed fifth place with a ten.7% share. The vendor closed several deals in the public sector and very giant business segments, whereas specializing in correcting channel stock within the client phase, reported Bangkok Post. Puwanart said…g

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